What You'll Drive

Growth & Lead Generation

• Plan and execute B2B growth marketing initiatives focused on lead generation and building a qualified SQL pipeline 
• Build and run integrated campaigns including ABM (LinkedIn Ads, organic, outbound) 
• Design and manage nurture sequences in HubSpot – from first touch to SQL 
• Track performance and continuously optimize: leads, conversions, pipeline quality 

Content & Social Media 

• Develop and maintain content for the Databoostr website and social media channels, including thought leadership content that builds the visibility of our experts 
• Ensure messaging consistency and a coherent value proposition across all channels 

Website 

• Own the Databoostr web presence in collaboration with our web development agency 
• Keep product pages and campaign content current, benefit-driven, and SEO-optimized

Events & Community 

• Organize and promote webinars and podcasts – topics, landing pages, communication, follow-up 
• Own company events end-to-end: booth, messaging, planning and execution, vendor coordination, materials, giveaways, and follow-up 

What Sets You Apart

This is what matters most to us 

• You understand the product, the market, and the buyer persona deeply – and you treat that understanding as the starting point for every marketing decision, not an afterthought 
• You work closely with product owners and subject matter experts to extract real insight and turn it into effective messaging 
• You are fully self-directed – we’re not looking for someone to delegate tasks to, but someone who takes ownership of an area and drives it forward independently 
• You use AI tools as a natural part of how you work – for content creation, campaign optimization, process automation, and analysis – not as a novelty, but as a daily efficiency multiplier

Experience 

• 3–5 years of B2B marketing experience in IT or tech services – required
• Proven track record in ABM campaigns and lead generation that builds pipeline 
• Hands-on experience with B2B digital marketing end-to-end: content, demand generation, digital channels

Hard Skills 

• Strong command of HubSpot: workflows, nurture sequences, reporting 
• Hands-on experience with LinkedIn Ads as the primary B2B paid channel 
• Working knowledge of SEO in a B2B content context 
• Active use of AI marketing tools (e.g. Claude, ChatGPT, Perplexity, no-code automation platforms) for content, campaigns, and analytics 
• Fluent English – written and spoken; Polish proficiency also required 
• Familiarity with B2B marketing metrics: leads, MQL/SQL, conversion rates, CAC

Mindset 

• You think in business outcomes, not marketing activities – you understand that marketing exists to give sales something to work with 
• You pick up new product and industry topics fast and translate complexity into clarity

Why Grape Up

• Real product, real market problem – Databoostr isn’t a concept, it’s a working platform with real clients and growing regulatory tailwinds behind it 
• Ownership from day one – you take the product area and run with it; no micromanagement, no hand-holding 
• AI-forward culture – we build AI solutions for clients and we use AI internally; you’ll be expected and encouraged to push the boundaries of what’s possible with modern tools 
• International environment – we work with clients across Europe and the US; English is a working language, not a formality 
• Fully remote -work from anywhere in Poland; we have offices in Kraków, Wrocław, and Białystok if you prefer to work on-site or in a hybrid setup